Wednesday, January 07, 2015

When tools go Orkut #SMEM

With this note, Google announces the end of a yet another social media platform.  With this note, comes a reminder to focus on the Social in Social media.  There are plenty of platforms.  After that, there are tools.  

It looks like Orkut is heading for this list.

What will you be using for a replacement?

A Farewell to Orkut
After ten years of sparking conversations and forging connections, we have decided it's time for us to start saying goodbye to Orkut. Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut's growth, we've decided to focus our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.

We will shut down Orkut on September 30, 2014. Until then, there will be no impact on you, so you may have time to manage the transition. You can export your profile data, community posts and photos usingGoogle Takeout (available until September 2016). We are preserving an archive of all public communities, which will be available online starting September 30, 2014. If you don't want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account. Please visit our Help Center for any further details.

It's been a great 10 years, and we apologize to those of you still actively using the service. We hope you will find other online communities to spark more conversations and build even more connections for the next decade and beyond.


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