So you have heard about Facebook, Twitter, Google+, and LinkedIN but have you heard of any of these?
Bebo? CafeMom? Care2 or CaringBridge? How about Spaces?
There's a reason. For example, if you are user of
Rosetta Stone, a venture capitalist, or an early user, you would never have heard of
Livemocha.
For the social media practitioner, there's two choices:
1. Go where your customers are likely to be. Are they really on Twitter or, if they are Russian Expatriates, are they on LinkExpats, LiveJournal, or Spaces?
2. Build a community and let them come to you.
Either way, pray that you don't build on what may become
one of this list.
You are welcome to choose wisely from the "
Comparison of microblogging services"
Once again, focus on the plan and not the tools.
Have you joined a social media group and had the group close?